Testnet offers a variety of possible ways to manage a successful internet campaign. Depending on the objectives, Testnet presents a campaign tailored to your needs.

For name awareness and branding, a Display Advertising campaign on carefully selected web sites is often the best choice.

To direct traffic to an action web site or to start a viral game, Testnet will suggest a click campaign.

If the main objective is to generate leads and/or sales, the best choice will be a CPA campaign with a cost based  on results.

The various models are represented in the diagram below.