It happens that (portal) web sites don’t sell all their available advertising space and they have the option to either use it for ‘in house’ campaigns or not use it at all. If they are using an advertising management system, this space often costs a lot of money.

Testnet provides a solution by using this unsold space for CPC and CPL campaigns, which may generate additional revenue.

Testnet doesn’t compete with the sales house or advertising agency, which sells CPM, because the latter will always have priority over s Testnet’s campaigns.

Particularly the SmartTexts solution will never compete with CPM campaigns as they are entirely text-related.

If you have any free space on your web site and you are looking for a simple solution with a high return, use the broad offer of campaigns within the Testnet network.